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I'm Mizu and a beauty blogger from Malaysia since 2010. I'm very passionate in beauty and addicted to Korea Cosmetics. I love making friends all over the world besides enjoying mangas and animes.

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Thursday, June 20, 2013

[REVIEW] Etude House Lash Perm All Shockcara

I can't help but falling in love with every mascara that I saw..haha
and that's of course include with my bias Etude House, I never disliked any of their mascara because all of them works great on me..at least the one that I've ever tried..haha

So I saw Etude House Korea facebook page is posting about this new mascara and they even blogged the whole thing about it in their official blog although I can't understand any single Korean words there..haha
It's enough with just pictures :)

I bought this from ebay because only this seller put up this mascara in the list to sell..hehe and finally it's here with me. I don't think this mascara is in the same group with "Bling in the sea" collection.


I did found the translation of these pictures but the Kongrish looks too funny..kk so I decided to just put up the original pic.

What the mascara can do according to the description (source : ibuybeauti.com);
Enriched Volume Expression ; whirlwind-shaped brush contains smooth type of mascara to add enriched volume to eyelashes evenly.
Long Lasting C-curl ; whirlwind-shaped brush helps in expressing C-curl easily.
Amazing Long Lasting Expression ; zigzag shaped of high elastic pink whirlwind brush will help in expressing long-lash easily.
No Powdery Dust, No Smudging ; All Proof Wrapping System is applied for strong waterproof at sebum, sweats and water.




Isn't that cute? *_*




[Ingredients]
ACRYLATES COPOLYMER, POLYGLYCERYL-3 BEESWAX, BEESWAX, COPERNICIA CERIFERA(CARNAUBA) WAX, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, PEG-15 GLYCERYL STEARATE, ACACIA SENEGAL GUM, SILICA, ETHANOL, POLYSORBATE 20, 1,2-HEXANEDIOL, GLYCERYL STEARATE, OCTYLACRYLAMIDE/ACRYLATES/BUTYLAMINOETHYL/METHACRYLATE COPOLYMER, PEG-100 STEARATE, CETEARYL ALCOHOL, PHENOXYETHANOL, BUTYLENE GLYCOL, CETEARYL GLUCOSIDE, POTASSIUM SORBATE, HYDROXYETHYLCELLULOSE, TROMETHAMINE, SODIUM METAPHOSPHATE, DISODIUM EDTA, SODIUM LAURETH-12 SULFATE, CAPRYLYL GLYCOL, SODIUM DEHYDROACETATE, [+/-(MAY CONTAIN) IRON OXIDES (CI 77499, CI 77492, CI 77491), BLACK 2(CI 77266), MICA]

fuhh..that was a long one. I usually take the ingredient photo but the box reflected the light so I can't capture it well. :(

Anyway, these are the pictures of what the mascara look like on my lashes :)



The mascara does a good job at volumizing my lashes however somehow I think my lashes looks shorter?
There are little clumps on the strands but it is not visible in real.

I did not use any eyelash curler because the mascara said that it will give a curl but looking from the pictures, there's nothing too obvious about that. Since my lashes are a bit curlier so it just stays like that but it's good that it doesn't weigh down the lashes and this isn't heavy as it looks.

I had problem with my upper lashes and bottom lashes stick together when I blink because of the mascara I used but this mascara doesn't cause any of that. Even if I blink for a few times, the lashes won't stick..I know it sound weird but I always had this problem in every mascara..haha

The formula is almost the same with this mascara. Because the brush would stick to your lash and you had to do zigzag motion to smooth out the application. I'm not really good at explaining this but if you ever try the IMJU mascara, it was the same experience.

For the brush, it is flexible but the original design is not curvy but straight. So it would bend according to your eye shape. I like the slim brush design as it would be great to apply to the furthermost lashes, at the inner corner or the outer corner. However, the pointy thing is pretty sharp so make sure you won't poke your eyes with it..(that's why it is called shockcara, lol)

Other than that, the mascara is a little drying ( because of the powder technology, maybe?) but it is not as dry as Maybelline though. If you have tried Covergirl or IMJU mascara, both of them are not drying at all. I don't know what is the difference but maybe it is because IMJU and Covergirl doesn't coat on much and both of them are more to lengthening than volumizing. However, despite being a little dry, there is no fallouts from the dry parts.

 Wiped my eye with cotton pad soaked with pipe water.

Using cotton pad soaked with eye makeup remover to wipe off my eye.

I actually wanted to show the waterproof test on the above picture because I try to apply the mascara on the back of my hand but it won't budge. The formula is unlike the other mascara that I've tried because the brush doesn't pick up much of the liquid so that's why it won't cause clump on the lashes.

So I use another means which is wiping off the mascara itself from my eye. The mascara claim to be waterproof but on the first picture, there are still some of the liquid came off from my lashes. So be careful if you cry..hehe and the bottom picture, of course, the mascara would came off easily.

By the way, the mascara doesn't smudge when I wipe it off but it crumple into tiny balls for cleaner wiping.
It's very convenient for me coz I don't have to rub my eyes..:)

Overall, I like this mascara, although there are little minus points but at least it doesn't make my makeup messier by the end of the day. If you would like to get rid off the tiny clumps, make sure you don't coat too much. I admit that I actually overcoat it..haha

I'm wearing the mascara in above picture :)

Any questions?Let me know :D

marvelikalife@gmail.com

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